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Instagram advertising is a great way to reach and engage users in South Africa with visual content. As a platform that focuses on visual storytelling, Instagram provides a unique opportunity for businesses to be creative. Let's understand how to advertise your business on Instagram in South Africa in this article.Instagram: A Visual Storytelling PlatformInstagram, a social media platform owned by Meta Platforms or simply Meta, is a social media platform focusing on sharing photography, images, GIFs, and videos. As a visual social media platform, Instagram allows for unique opportunities, like product showcases, brand awareness, providing insights, and more. In South Africa, users are more prone to watch your videos or interact with your image posts than any other platform, such as Facebook.With Instagram advertising in South Africa, you can create a unique brand identity for your business, or efficiently showcase your products. If you are considering advertising on Instagram in South Africa but are still deciding about it, then let us convince you.Instagram Advertising in South AfricaHere are four reasons why you should advertise your business on Instagram in South Africa.Brand AwarenessAs a visual storytelling social media platform, Instagram is an excellent platform to improve your brand awareness. Whether organic or paid, if you push the right buttons, your presence can take off on Instagram within a night. When it comes to Instagram, #hashtags (hashtags) are popular. All you have to do is identify the right trend that matches well with your brand and capitalise on it.Efficiency with Ad CampaignsThe best thing about Instagram is that you can integrate your Facebook ad campaigns here seamlessly. Your Facebook ads can be optimised to show on Instagram and vice versa. What's more? You do not have to pay separately for each platform. You can simply manage your ads via Facebook/Instagram Ads Manager and you are good to go. To advertise on Instagram, however, you will have to convert your account to Professional status.Freedom of CreativityInstagram does not restrict you from creative freedom as long as it does not go against the community guidelines. You do not have to have technical knowledge to advertise on Instagram. All you have to do is come up with a solid idea that resonates well with your business ideas and then shape it into an attractive image with a catchy phrase. Of course, that is the most difficult part. However, you can use tools like Canva to design your posts.EngagementAs a visual storytelling platform, Instagram is famous for engaging with your audience, and your audience shows a keen interest in engaging with your business as well. Visual storytelling is more than just words and information, it is a captivating story about a specific part of your business. In this digital world where the attention span is less than 3 seconds on average, Instagram works wonders on storytelling, thus having a significantly higher chance of conversions.Bottom LineInstagram is a popular social media platform in South Africa, especially with a young audience between ages 18 and 24. If your business targets a young demographic and relies on growing with trends, then Instagram is an exceptionally perfect platform. In South Africa, following trends to grow your business is crucial.As an online learning platform, Skill Space is currently working on an Instagram marketing course in South Africa. Meanwhile, if you have any questions, we encourage you to reach out to us with your queries, and we will do our best to help you out.More details
Published - Wed, 01-Nov-2023
Created by - Skill Space
Dropshipping is a business model where a seller sells a product without holding any inventory. The model has been holding popularity for a while in South Africa. However, most dropshippers 'drop their business' in South Africa after 6 months to a year. Why? In this article, let's understand dropshipping in South Africa and the precautions you should take to make your dropshipping business successful.What is Dropshipping in South Africa?In simple words, dropshipping in South Africa is a middleman business. As a dropshipper, you connect a warehouse directly to the demand in the market. This way, you eliminate the traditional upfront costs of starting a business.A dropshipper usually has an online website where they display the products and take orders. It is important to be transparent about prices as, even though you are sourcing a product from a warehouse or a supplier, you will still have to pay some extra charges, such as transport and handling fees, customs fees (if ordering from overseas), taxes, and so on. Therefore, even if sourcing a product directly from a warehouse should be cheaper than the retail price, these extra charges add up to the cost. This is one of the reasons why dropshippers actually earn less profit on their sales.So is dropshipping really profitable? It can be if you find the right customers and the right supplier for the products you want to sell.The Problems with Dropshipping in South AfricaIn most cases, the cons weigh more than the pros when it comes to dropshipping. Why? Because it is difficult to find the right niche for your ideas. Secondly, most entrepreneurs fail to understand that the profit they would make via dropshipping would really be insignificant in the beginning. Dropshipping is a great model, but most expect to get rich in a shorter amount of time. This is primarily why many dropshippers get demotivated to keep up with the business, or even begin to cut corners to earn more profit.Like any other business, regardless of its low upfront costs, Dropshipping business also requires dedication and passion to make it successful. Yes, you can do this business from within your comfort space, does not mean it is an easy business.The two main problems you face in dropshipping are logistics and customer service. As a dropshipper, you are not in control of how the product will be delivered. It is usually done by your supplier. Secondly, as you are not involved in the actual operation of dealing with the product, you cannot really guarantee the product quality by yourself. So in this case, you may take a longer time to resolve customer complaints, which really hampers your business as well.I understand the problems, what should I do?As a dropshipper, it is important to deliver good quality products and good customer service. These are the two pillars of making your dropshipping business successful in South Africa.The idea of your dropshipping business begins with understanding the niche, market demands, and competition. If the competition is too saturated, you need to rethink your plan. Otherwise, once you figure this out, your next move is to find the right supplier. In South Africa, we highly encourage you to find local suppliers to streamline logistics and shipping costs. One way you can do so is by finding best-selling products on Takealot. Finding international suppliers from platforms like AliExpress may incur additional costs like customs, currency differences, and taxes.Once you find the right supplier that is trustworthy to your standards, you may start dropshipping via your website. Remember, you are just a middleman, so you have no control over product manufacturing, quality, or delivery. This is exactly why finding the right supplier is the most crucial part of dropshipping.To sum upDropshipping in South Africa takes patience, determination and passion. To get your dropshipping business right, you should do the following.Find the right supplier, best if it is a South African supplier.No cutting corners on the customer service. Do your best to resolve your customers' doubts and grievances.Make sure your website is up-to-date and visually good.Dropshipping may look easy, but finding the right customers and suppliers is the key to making it successful. Are you interested in starting your own dropshipping business? It's completely legal in South Africa. Skill Space is currently working on a course to help aspiring dropshippers in South Africa. Meanwhile, if you have any questions, feel free to reach to us via the message tab and we can help you out.More details
Published - Mon, 16-Oct-2023
Created by - Skill Space
Takealot is a famous online selling platform exclusive to South Africa, made for South Africans. While selling on Takealot may seem complicated, it really is not. Skill Space has an excellent course on the topic if you are interested. However, if you already know how to do so, but are confused about what to sell on Takealot in South Africa, this article is for you. Here are some good item suggestions to sell online on Takealot in South Africa.Takealot - South Africa's Largest Online MarketplaceLet's familiarise ourselves with Takealot, especially if you are a South African but have never heard of them. Though that would be very very rare.So what is Takealot? Takealot is an online selling platform made for South Africa by South Africa. No matter the size of the business, Takealot allows you to post products for selling, however, restricted within certain guidelines. Furthermore, it also streamlines the delivery process with the Takealot DC system.Utilising Takealot services will incur fees, as with any other selling platform. Adjusting your prices according to the fees and your revenue projections is the way to go. If these prices and fees seem reasonable to you, or profitable for your business, then Takealot is certainly for you.What can I sell online on Takealot?There is no one jack-of-all-trades sort of answer to this question. When it comes to online shopping, there are certain trends that make certain items popular; which means that items would get sold rapidly. However, an item that is not currently trending may have fewer buyers in the market.There are certain items you may be able to sell without having to worry about these "trends". In this article, we will cover such categories only. Let's take a look.a. Laptops, Smartphones, TabletsWith our ever-growing digital world, the demand for Laptops, Smartphones, and Tablets will never cease to exist. In South Africa, almost everyone has at least one laptop or a smartphone. The versatility of these products makes them an everyday item. Thus, this makes them excellent products to be sold on Takealot in South Africa.Search volume for laptops and smartphones is amongst the highest in South Africa. Tablets may not perform as well, yet they are a popular search.b. Baby Products, Baby ClothingSearch demands for baby products or baby clothing are also at an all-time high in South Africa. These are essentials almost every family in South Africa with a baby is looking for. Hence, selling these products can generate sustainable revenue for your business.Baby Products such as baby toys, nutrition, powders, accessories, and other baby products. Baby clothing would include diapers, onesies, and so on. Make sure your products are of high quality and are okay for babies. As long as your products are good for babies, you should be able to make a fair deal of sales with baby products in South Africa on Takealot.c. ApparelShopping for clothes is a common phenomenon, regardless of trends. While trendy fashion styles do experience a higher volume of sales, apparel generally does generate sustainable revenue. Selling clothes of high-quality materials at discounted prices is one way to boost apparel sales in South Africa.More adventurous shops would consider importing fashion statements that may not be available in South Africa. These are always a hit or miss. However, when hit, they become a trend and thus this would boost your sales in South Africa on Takealot.d. Kitchen AppliancesWhile kitchen appliances are made to last long, they consistently generate revenue as people in South Africa would often look for a replacement. Compared to apparel or electronic devices, kitchen appliances generate less search volume and only by a specific demographic, such as married couples, elderly women, and so on.Selling high-quality, branded kitchen appliances is one way to generate consistent revenue. People have shown to trust popular brands. It is best to search for these popular brands before you start selling these appliances. If you can procure branded appliances, then you will be able to make a good sale. The key here is to build trust with your customers with these products.ConclusionSo, what can you sell on Takealot in South Africa? Literally anything, as long as it is within the guidelines of Takealot. However, some products perform better than others. And there you have it. These are the four product categories that perform well in terms of sales in South Africa.If you are looking to sell your products on Takealot in South Africa but don't know how to, Skill Space has an excellent course for you. Feel free to take a look or connect with us via the message tab on Skill Space for more information.More details
Published - Fri, 29-Sep-2023
Created by - Skill Space
Takealot is the biggest marketplace-selling platform in South Africa. You can register your business on Takealot and start selling, you can follow the steps from our Takealot Seller Course. There are a few fees associated with the Takealot Marketplace.Success feesThese are Takealot's referral fees and cover transactional costs, customer support and all round platform support.They are calculated as a % of the VAT inclusive selling price per item sold. This fee will be credited for returned items.The below table provides an indicative range of success fees per category. Please see the detailed breakdown hereSuccess Fee % on VAT inclusive product selling price excluding shipping *Product Categories12.0% – 15.0%Baby10.0% – 15.0%Beauty14.0% – 14.0%Books4.0% – 12.0%Cameras8.0% – 15.0%Camping & Outdoor10.0% – 18.0%Clothing & Footwear6.0% – 9.0%Computer Components5.0% – 9.0%Computers & Laptops10.0% – 12.0%DIY & Automotive10.0% – 14.0%Electronic Accessories5.5% – 15.0%Games12.0% – 14.0%Garden, Pool & Patio10.0% – 12.0%Health15.0% – 15.0%Homeware8.0% – 10.0%Large Appliances7.0% – 10.0%Liquor15.0% – 15.0%Luggage & Travel7.5%Mobile10.0% – 15.0%Music & DVD8.0% – 12.0%Musical Instruments8.0% – 8.0%Non-Perishable7.0% – 12.0%Office10.0% – 10.0%Office Furniture10.0% – 10.0%Pets10.0% – 12.0%Small Appliances5.0% – 14.0%Smart Home & Connected Living12.0% – 15.0%Sport10.0% – 14.0%Stationery12.0% – 12.0%Toys5.5% – 12.0%TV & AudioFulfilment feesFulfilment Fee per item shipped from a Takealot warehouse (Rands)*WeightSizeLightLess than or equal to 7kgHeavyGreater than 7kg and less than or equal to 25kgHeavy PlusGreater than 25kg and less than 40kgVery HeavyGreater than or equal to 40kg and less than or equal to 70kgStandardProduct Categories: Non-perishables, Household Cleaning & Liquor that are less than OR equal to 35 000 cm3R20R47R100R100StandardProduct Categories: Stationery, Pets, Baby Items, Beauty, Health FMCG & Bathroom Items that are less than OR equal to 35 000 cm3R30R47R100R100StandardProduct Categories: Mobile, Laptops, Small Household Appliances, Small kitchen Appliances, Smart Home & Appliances, TV, Audio, Video, Smart Audio Technology & Smart Energy Solutions that are less than OR equal to 35 000 cm3R55R55R100R100StandardAll other categories that are less than OR equal to 35 000 cm3R42R47R100R100LargeGreater than 35 000 cm3 and less than or equal to 130 000 cm3R55R60R100R110OversizeGreater than 130 000 cm3 and less than or equal to 200 000 cm3R100R120R150R110BulkyGreater than 200 000 cm3 and less than or equal to 545 000 cm3R100R135R150R160Extra BulkyGreater than 545 000 cm3R250R250R300R360Storage fees (May apply)Free storage on fast-moving lines! It's all up to you. Product with a stock cover of 35 days or less receive free storage at our distribution centres. Alternatively, opt to sell on leadtime and only deliver the number of products ordered to avoid being charged.Formula: Stock Cover = ( Total Stock / Sales unit in the last 30 days ) * 30Storage FeesEligible products are charged on the 1st day of the following month i.e. you will be charged for December's storage on 1 JanuaryStorage Fee per item/month (Rands)*Size of packaged product in cm30 - 35 stock days cover35+ stock days cover (Overstocked)Small0 – 60 000 cm3R0R4Standard60 001 – 130 000 cm3R0R12Large130 001 – 200 000 cm3R0R25Extra Large200 001 – 275 000 cm3R0R45Oversize275 001 – 545 000 cm3R0R150Bulky545 001 – 775 000 cm3R0R250Extra Bulky> 775 000 cm3R0R450* All fees are exclusive of VATBelow are the Takealot FeesMore details
Published - Wed, 27-Sep-2023
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