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Entrepreneurship Podcast

Created by - Skill Space

Entrepreneurship Podcast

Welcome to the Entrepreneurship Podcast Series! Our podcasts feature real entrepreneurs from South Africa and around the world with different backgrounds and at different stages of their entrepreneurial journey. Listen to their wisdom and experiences, and hopefully learn how to achieve better success with your business. Simple, straightforward, and filled with great experiences and knowledge, we strive to provide you with high-quality podcasts to help you better your business or learn the ropes of entrepreneurship. Let's learn from the industry veterans and grow together as entrepreneurs. Feel free to share your opinions and views in the comments. See you in the podcast.

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Published - 5 Days Ago

Let's Run Google Ads with Google Business Profile in South Africa

Created by - Skill Space

Let's Run Google Ads with Google Business Profile in South Africa

If you do not have a website for your business, you can use your Google Business Profile to run ads and promotions. A Google Business Profile can display your business information, contact details, images and videos, and all the updates. It is an online identity for your business on the world's most-used search engine. So, how do you run ads with Google Business Profile in South Africa? Let's see in this article.How do I use Google Business Profile to run an ad in South Africa?If you have a Google Business Profile in South Africa, you can advertise your profile with Google Ads. This is especially useful if your business does not have a website. However, before doing so, you will need a Google Ads account.Now, Google Ads is a complicated mesh of advertising tools and options. But in this article, we will discuss setting up a Google Ads account and how to use it to advertise your Google Business Profile.A Quick Look at Setting Up a Google Ads AccountSetting up a Google Ads account is easy. All you need is your business information and a Google account. That's it! However, make sure all the business information you provide is legally true. We cannot stress this enough as Google will suspend your account for false business information. We highly recommend reading this Google Support page for their guidelines.Let's quickly set up our Google Ads account.To do so, log in to your Google account and then go to the Google Ads page.Click on Sign In on the top right corner and you will be redirected to another page. Here, you can see a list of existing Google Ads accounts. If you do not have any, you will directly see the setup page that looks like this.ALT: A Google Ads page depicting 'Create your First Campaign'CAP: Create Your First Campaign - Google Ads.Provide the necessary details. Make sure you select the 'Your Business Profile Page' option under the 'Where should people go after clicking your ad?' selection. This will redirect all the audience that click on your ad to your Google Business Profile.If you are not creating an Ad Campaign right off the bat, click on 'Create an account without a campaign'. Else just click next.If you click on 'Create an account without a campaign', you will just see the following account settings. Upon confirming, you're done.ALT: Confirm your account settings in Google Ads, an example of a step in Google Ads Campaign Setup ProcessCAP: Confirm Your Account Settings - Google Ads Campaign.However, if you simply click next, you will have the option to link your other Google accounts to the Google Ads account. It may look something like this. You can see that our Google Business Profile has been linked in this section. For further understanding of this topic, Google has provided detailed information on the process. We recommend you give it a read.ALT: An example of the Linking Accounts Screen in the Google Ads campaign setup.CAP: Link Your Accounts - Google Ads Campaign.After that, you are ready to create an ad campaign. However, this topic deserves a separate article. We will talk about creating a Google Ads Campaign in the next article.Run Google Ads via Google Business Profile in South AfricaNow, we are ready to run ads that will redirect your target audience to your Google Business Profile. To do so, go to the Google Business Profile page. If you only have one profile, you will be redirected to your Google Business Profile section on Google SERP. However, if you have multiple businesses, select the one you wish to view. This will open your Google Business Profile view on a Google SERP page. It would look something like this.ALT: A quick glance at the Digital Lime Green Business Profile - How can you set up a Google Ads Campaign via Google Business Profile in South Africa?CAP: You can click 'Advertise' to advertise your Google Business Profile via Google Ads in South Africa.Here, we can already see an 'Advertise' option. This is where we will be setting up and running our ad, Since we are promoting our Google Business Profile via Google Ads in South Africa, we will be selecting appropriate options to do so. How can we do that?Let's have a quick run-through of this process.Firstly, the business details. Here, you can directly use Google Business Profile to skip this process. The Ad Campaign will then fetch the data from your Google Business Profile.Next, you will be asked for 'ad redirection'. Here, you can choose your website or your Google Business Profile, depending on your goals.On the next page, you will see the preview of your Business Profile ad on Phones and Desktops. This is just for your reference. You can safely click Next on this page.Now, your advertising goal. There are four main goals:Get more calls;Get more website sales or leads;Get more visits to your physical locations; andGet more views or engagement on your YouTube.Depending on your business type, your goals may differ. As a reference, let's say we select the 'Get more calls' option.On the next page, you may customise your ad. Since we will be getting more calls, it is mandatory to provide your business cellphone number. The rest is up to your creativity.Let's put the cellphone number and click next.Here, you will be asked to provide keywords you want your ad to show up for. This depends on you.Next, you will be asked to set a region for your advertisement. Select the appropriate region and click on Next.Finally, you will have to set a budget. Google Ads will recommend 3 budget options for you. However, you can set a custom budget as well. Once done, you are ready to launch your Google Ads.Any customer that clicks on your ads will be redirected to your Business Profile, where they can find all the useful information to get in touch with your business.ConclusionAnd that's about it! This is how you can advertise your Google Business Profile with Google Ads in South Africa. The common denominator is that you will require a regular Google Account. Also, make sure you read their guidelines in case of any doubts.In the next article, let's discuss how you can effectively set up a Google Ads campaign. Until then, if you have any doubts regarding Google Business Profile or this article, feel free to connect with us via the message tab or the contact page.

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Published - 5 Days Ago

How to Make Multiple Google Business Profiles in South Africa?

Created by - Skill Space

How to Make Multiple Google Business Profiles in South Africa?

In South Africa, entrepreneurs often have more than one business. Multiple businesses means multiple Google Business Profiles. Now imagine if you would have to create several Google accounts to create business profiles for all your businesses. How exhausting would that be? Well, fret not! You can have up to 10 Google Business Profiles on a single Google account in South Africa. How? Let's discuss them in this article.Having Multiple Google Business Profiles in South AfricaWhen it comes to hustles, having one business is often not enough. As entrepreneurs, we are generally looking for more sources of revenue streams, usually by running multiple businesses or via investments. If you have multiple businesses, naturally you would want to list them on Google. Any opportunity to gain more visibility for your business, the better, right?However, before we get into the 'how to list' part, let's understand the following.When can I List My Business on Google Business Profile?Just because you have multiple businesses, you cannot list them as different business profiles. There are two conditions to listing your businesses separately on Google Business Profile.If two or more of your businesses share the same address, these businesses must be separately registered as legal entities. If two businesses operate under the same legal entity and share the same address, you cannot list these two businesses separately on Google Business Profile.If two businesses are on the same legal entity but have different addresses, then you can create two different profiles for your businesses.Double-check these basic Google Business Profile guidelines to avoid unexpected and unwanted suspensions of your accounts.How do I add another Business Listing on Google Business Profile in South Africa?Even if you already have a business on Google Business Profile, you can still add another business under the same account.To do so, go to the 'business.google.com' web address, which should open a webpage that looks something like this (you will have to be logged in to your Google account). This webpage will show a preview of how your business may look on Google when users search for your business online.ALT: An Example of Google Business Profile page as appeared on the Google SERP, featuring Digital Lime Green.CAP: A Google Business Profile example.Here, in the top right corner, you will see these three dots beside Profile Strength. Click on them and find the option 'Add a New Business Profile'. You will be redirected to creating your business profile.To create a new business profile, you will require the following information:Business name and category,Business location (if any, some categories WILL require you to have an address),Area of Service (optional),Business region (optional, depending on the business category), andContact details and website.Once you have the basic information tacked down on your business, you can proceed to the verification process. We have discussed the entire process in our 'How to set up a Google Business Profile in South Africa?' article.ConclusionAnd this is how you can add another business profile on Google Business Profile under the same email in South Africa. Remember that you can have up to 10 business profiles under an account. If you want to have more than 10, you will have to remove existing business profiles to make space first.In the next article, we will discuss running Google Ads via Google Business Profile in South Africa. Meanwhile, if you have any questions regarding Google Business Profile, feel free to contact us via the message tab or the contact page and we will help you resolve your queries.

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Published - 5 Days Ago

Customer Interaction on Google Business Profile in South Africa

Created by - Skill Space

Customer Interaction on Google Business Profile in South Africa

In the previous article, we discussed how you could customise your Google Business Profile in South Africa. A Google Business Profile allows you to have real-time interactions with your customers. These real-time, personalised interactions can make your business more trustworthy and credible. In this article, let's discuss how you can interact with your potential customers on Google Business Profile in South Africa.Interacting with Customers on Google Business Profile in South AfricaWe have talked about Google Business Profile extensively in our previous articles. However, to sum up, a Google Business Profile lists your business in the Google database. This allows a business to be on Google Maps, publicly display business details, acquire customer interactions, and run Google Ads. It is basically a social profile of your business on Google. And when we say 'social', there will be real interactions.There are two types of interactions.Businesses Interacting on their Google Business Profile in South AfricaWe have covered this in our previous article. A business can post updates or announce product offers and discounts. It is pretty similar to posting a status on Facebook.To do so, click on 'Add Update' once you are on your Google Business Profile. To access your business profile, simply go to this link, which should open a page that looks something like this.Here, you can post three types of updates.Add UpdateAdd Update allows a business to post updates, just like how you would post a status on Facebook. Let your customers in early on a brand new product range you are working on. Or how about informing your customers about an upcoming event or a sale? Or let's just talk about how your business is doing on a fine Monday morning.Add OfferGot a promotion running? Your Google Business Profile in South Africa allows you to display offers and promotions in South Africa. The 'Add Offer' section allows you to describe your offers—such as promotions and discounts—along with photos or videos. The section will also allow you to display the offer duration.Add EventEvent-hosting businesses can particularly benefit from this section. The 'Add Event' section allows a business in South Africa to display an event along with images, videos, or both. Besides that, you can also add venue details, event duration, and particular details of your event.The Add Update posts allow you to personify your business. However, remember to be concise and professional with your writing. These posts allow you to deliver fresh content or updates along with photos and videos. Whenever there's an update you think the customers would love to know about, go ahead and post it!Customers Interacting on your Google Business Profile in South AfricaReal customer interactions on your Google Business Profile in South Africa give your business credibility, authenticity, and a sense of safety. Positive interactions and a quick resolution to negative interactions can provide your business with a much-deserved boost in visibility and credibility. So make sure to be quick to respond to any positive or negative comments or questions.There are three distinct ways a customer can interact with your Google Business Profile in South Africa.MessagesA customer can message your business if they have any questions. These messages may include a request for a quote or asking for information about your services or products. For that, however, a business will have to set up a Google Messages account. Alternatively, if a business has set up the system, you may request a quote. However, the majority of these message features are available via smartphones only.ReviewsOne way for a business to get credible on Google is to receive reviews from your customers. Customers living generally positive reviews can boost your business reputation, and thus, visibility. Of course, there will be days when you might get low ratings as well. The key here is how you handle such situations. A good business would consider responding appropriately to all the reviews in a professional manner. This shows how much your business values a customer's feedback.Questions & Answers (Q&As)The Question and Answers section is a great way to get to know a business. A customer can ask a question to your business that will be visible to everyone. As a business, let your customers know about your business, service, and products with elaborate answers. Generally, anyone can question and anyone can answer. However, as a business, make it a priority to answer these questions for accuracy and clarification.ConclusionIn this article, we discussed the various ways a business or its customers can interact with each other via Google Business Profile in South Africa. A good business in South Africa will promptly and positively respond to interactions, providing necessary information or resolving queries. This good business practice can boost your reputation and visibility on the Google SERP as well.On a side note, we are currently developing a Google Business Profile Course on Skill Space. Stay tuned to the Skill Space website if you are interested. Also, we currently have the Takealot Seller Course available for free. If you are planning to sell on Takealot, this is the right opportunity for you to take the course.Meanwhile, if you have any questions, feel free to reach out to us via the message tab and we will do our best to resolve your queries.

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Published - 5 Days Ago

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