Published - Fri, 12-Jul-2024

Is it Worth Selling on Takealot in South Africa?

Is it Worth Selling on Takealot in South Africa?

Yes, it is worth selling on Takealot in South Africa. However, there's a catch. It may or may not be suitable for your business, thanks to certain factors that may make you take a step back from considering the platform. What are these factors? What makes Takealot a high-risk high-reward platform in South Africa? Let's find out if Takealot is a platform worth selling on in South Africa.

Takealot - The Biggest E-Commerce Platform in South Africa

Takealot is the biggest e-commerce presence in South Africa and has a strong foothold in the market. It is so strong that even Amazon, a global e-commerce giant is struggling to compete with Takealot. This is despite the fact Amazon has lower product prices and dirt-cheap onboarding merchant fees at merely R1 (yearly). We are not going to see Takealot being dominated by any other e-commerce platform in South Africa for a while, that's for sure.

Takealot is a South Africa-exclusive e-commerce platform. This translates into Takealot having a better understanding of the market and the wants and needs of the customers. According to Semrush, Takealot had around 21 million visits in May 2024 alone.

Of course, being on the number one platform in South Africa means the competition will be extremely gruesome. This brings us to our next topic: Takealot seller fees that may turn you away from considering Takealot to make sales in South Africa.

High Seller Fees on Takealot - A Dilemma for Sellers in South Africa

As the name suggests, Takealot 'takes a lot' of fees from you as a seller. The LOLs aside, this may be understandable.

Takealot is a brand of trust and quality in South Africa. Whatever comes out of Takealot, South Africans expect it to be of high quality and also expect good customer service if something goes awry. To maintain the quality, Takealot wants its sellers to put skin in the game. The higher investment costs mean subconsciously sellers will also be critical of the product quality and packaging as they would not want to waste their investment.

However, while that is true, this creates a dilemma for sellers with a weaker budget. If you do not have backup finances to recover from losses, Takealot may not be a solid option for you. It may turn out to be a gamble for you; you may find success and recover better if you manage to attract the right customers to your products, or you may find yourself at a loss if the business does not work out on Takealot. And not to mention, Takealot seller fees can make this worse for you.

We have extensively talked about the Takealot Seller Fees in our Takealot Seller Course. It is free for a limited time, so feel free to take a look. (If it is paid, then you were late to the offer, we're sorry!)

We also have an article about the Takealot Seller Fees in South Africa. Make sure to give it a read.

So, is it Worth Selling on Takealot in South Africa?

Absolutely! You have a product that may fare well on Takealot; or you may have an extensive budget and looking to expand your business in South Africa. In such cases, Takealot is your next step in the game. You can rest assured that your business will grow with Takealot and generate profit despite all the fees eating into your profit margin. Also, the fact that Takealot does care and helps you grow your business with its infrastructure. Let's talk about some pros of selling on Takealot.

Extensive customer base

As Takealot is the #1 platform in South Africa, the platform boasts an extensive customer base. If you are a small business that is doing well locally and looking forward to expanding your reach, Takealot can provide a solid foundation for your growth. With visitors from all over South Africa, Takealot provides you with an extensive reach with different potentials.

Logistics Infrastructure

Takealot boasts an extensive infrastructure of logistics and seller support. Retail businesses or even dropship businesses can benefit from Takealot in South Africa if you are looking forward to expanding your reach and exploring new corners of the country. As a seller, you get access to Takealot's logistics and other tools to streamline the selling process. Takealot can help you with stock storage, order fulfilment, customer service, and much more.

Transparency

Takealot is a transparent platform. All the prices are displayed without any hidden fees. When you take a look at a product on Takealot, you may see different product prices for that one product. The competitive prices are never hidden on Takealot. Of course, on the display, however, will be the cheapest price of the product.

In terms of Seller Fees, Takealot maintains complete transparency. You may see some reviews stating how they faced unexpected fees from Takealot. However, that is not the case. We highly advise you to thoroughly understand and keep track of the Seller Fees to avoid unexpected expenses. If you do not understand nor agree with the fee structure, please consider avoiding Takealot.

Summing up, Takealot can be a great platform for you if you are an already established business looking for a nationwide outreach. On the other hand, if you are just a startup, we strongly advise you to gain a foothold in your local markets before playing the big game.

Conclusion

Takealot is a great platform if you are an established business. Of course, several other factors may help you consider Takealot. These factors are profit margins, the type of products, and understanding and managing the fees. We must note that Takealot does not have any hidden fees. Again, we have explained extensively about Takealot Fees in our Takealot Seller Course.

If you have any questions regarding the Takealot Seller Course, feel free to reach out to us.

Search
Popular categories
Education
15
Education is the process of facilitating learning, or the acquisition of knowled
Takealot Seller
9
How to sell on Takealot
Dropshipping
5
All content regarding Dropshipping
Social Media
2
All content regarding Social Media
Entrepreneurship Podcast
1
Welcome to the Entrepreneurship Podcast Series by James Edward Anthony
News
1
News blogs are not just about sharing news. They also include opinion pieces to All categories
Latest blogs
How do I View Returns on Takealot in South Africa?
How do I View Returns on Takealot in South Africa?
Being an online retailer on Takealot is not always going to be a smooth ride. Sometimes, your customers may return their orders for several reasons, and that's okay. However, what's not okay is not understanding why they did so. Because it does not give you room for improvement. In this article, let's see how you can view returns on the Takealot Seller Portal in South Africa.View Returns on Takealot in South AfricaIf you are a Takealot Seller, then you can view all returns on the Takealot Seller Portal in South Africa. The returns window provides detailed insights on the product details, why the product was returned, and whether or not you can resell it.Let's understand how you can view returns on Takealot in South Africa.Log into your Takealot Seller Account.Then, from the left-hand menu, click on 'Sales' and select 'View Returns'.This will open the 'View Sales' window that displays all the sales within a defined date range and other parameters.You may not be able to manipulate data in this panel, but you can view specific information via keywords, IDs, and date ranges.What information does the View Returns window show?To understand what's going on in the View Returns section, you should understand all the sections/classifications. If you are a seasoned seller, understanding this will be easy as pie for you.We have explained View Returns in Takealot in our video right here. We highly recommend giving it a watch.The section includes the Return Date, RRN, Order ID, Product Title, SKU, TSIN, Return Reason, Quantity, Distribution Centre location, and Evaluation Outcome.The section will look something like this.If you observe the image above, you can see that certain sections have either a search bar or a filter. For example, you can search for a specific returned product with keywords, RRN code, SKU, or TSIN.You may also filter the list according to the reasons for returning the product, Takealot DC information, or evaluation outcome.The evaluation outcome is Takealot deciding whether the product is still sellable. If it is in a sellable condition, the product will be sold as an in-stock item in the future. If it's not, then a removal order will be declared for the returned product.Under the RRN code of each returned product, you will find the 'View Details' button. You can click this button to view all the details of your product, along with the return reasons and submit a dispute against the return (whenever applicable).How do I file a dispute on returned products in Takealot in South Africa?So, you wish to file a dispute against the reasons because you feel it was returned for the wrong reasons. Then it's time to file a dispute.Here's how you can do that.As you already know, you can see the complete information about a returned product from the link under the RRN code.Under Dispute Ticket ID, click on the Log a Ticket link.This should take you to a Google Form. Fill out all the relevant information accurately and submit your ticket.After submitting your ticket, you will receive an ID on your query, which you should save for tracking purposes.You can save that ID by going back to the View Returns page and pasting the Dispute Ticket ID in the block under the full details of the product.Please note that only certain return reasons allow you to file a dispute. Furthermore, you can only file a dispute on a return within 30 days after the collection of the returned item.Alternatively, you may also consider contacting Takealot via their support centre. Make sure you keep your dispute ticket ID at hand.ConclusionAnd that's all about the View Returns window on Takealot in South Africa. It allows you to see all the returns and file any disputes, thus giving you a fair ground in the retail trade.We have a full-fledged Takealot Seller Course that is FREE for a limited time. Head over to the link and take advantage of the offer today!For any queries, feel free to connect with us today.

3 Days Ago
How to Create a Key Event in GA4 in South Africa?
How to Create a Key Event in GA4 in South Africa?
Key events, also known as conversions, are important conversion events that define your website's success. Any event can be a key event but you have to mark it as a key event. Depending on your business goals, you may have different key events and they may change over time. In this article, let's take a quick look at how you can create a key event in GA4 in South Africa.Google Analytics 4, Events, and Key EventsA quick word about Google Analytics 4. It is a free-to-use online software that tags and records events on your website and generates analytical reports for your understanding. A GA4 report can help you understand your strengths and weaknesses and enhance your marketing strategy accordingly.Now, as we have seen in our previous article, you have to create events manually to instruct GA4 what it should record. For a complete tutorial, we highly recommend giving the article a read or watching this video for a visual demonstration.Now, let's talk about Key Events. A Key Event is an event you deem important for your business. For example, customers making a payment on your website is important for your revenue projections. Thus, customers making a payment could be a key event for your website.But how do you set up a key event in Google Analytics 4?How to Create a Key Event in GA4 in South Africa?To create a key event in GA4 in South Africa, you must set up your events first. Links to a complete guide on setting up events are provided above.Now, assuming you already have defined a few events in your GA4 account, it is time to mark them as key events. At least some of them. Let's dive into it!Log into your Google Analytics 4 Account.Next, click on 'Admin' from the left-hand menu. The 'Admin' section lies at the bottom of this menu.On the next window, scroll down to the 'Data Display' section, where you will find your 'Key Events' option. Click on it.Now, you will see a number of events that you have set up already. (Image below)Simply mark the events as 'Key Events' that are important for you.And you're done!Wait, the event I have set up is not on this list...Oh, that may happen sometimes, especially if you have set up a brand new event recently. Fret not, there's a workaround to this.Assuming you're on the 'Key Events' window, click on 'New Key Event' from the top right corner of the list.All you have to do is name your new key event. Make sure the name matches the event that you want to mark as a key event but does not appear in the list.And that's it. Now, every time the event triggers, GA4 will consider this event as your key event and generate reports accordingly. Eventually, this key event will show up under the key event list as well.ConclusionA key event in Google Analytics 4 can help you keep records of the most important events on your business website. It is very simple to create an event or a key event in Google Analytics 4. For more information with a visual demonstration, we highly recommend visiting our YouTube channel. New videos are uploaded every week.Besides that, we are also currently developing a Google Analytics 4 course. To further your knowledge of GA4 and master analytical and marketing skills, head over to our Google Analytics 4 Course. It is still a work in progress, so stay tuned with us!For any queries, feel free to contact us today!

9 Days Ago
How do you View your Sales on Takealot?
How do you View your Sales on Takealot?
Understanding how your sales are performing on Takealot is important for understanding your business's growth. Fortunately, this information is readily available with 100% transparency on Takealot. In this quick article, let's understand how to access and view sales information via the Takealot Seller Portal in South Africa.View your Sales on Takealot in South AfricaTo access sales information on your Takealot shop, you need to log into your Takealot Seller Portal account. From there, select the Sales tab from the left-hand side menu and select 'View Sales'.This should open the window that looks something like this.This window lists all your business sales in detail with full transparency on Takealot Seller Fees. Let's understand how you can read and sort data in this window for a better understanding of the sales data.Understanding the View Sales WindowThe Takealot View Sales window sorts the information into the following categories: Order Date, Sale Status, Order ID, Product Title, SKU, TSIN, Quantity, Distribution Center Location, Gross Sales, Total Fees including VAT, Net Sales, and Shipment Details.These categories help you understand the data better. Some of the categories also have special filters which help you sort out the information or search for specific information.For example, under the Order Date, you can set a date range to filter out older sales. Or if you want to find specific products, you can search for keywords in the search bar under the 'Product Title' section.For a full practical demonstration, we highly recommend watching this video. Shipment details are not showing up for some products...The reason for this is that the products have not been delivered yet to your customers. However, if you only see the shipment details missing but the total fees present, then that means you sold an in-stock item. Shipment details along with the total fees only show up when you fulfil an order via the Leadtime Order method.Total Fees details are not showing up...If the Total Fees details are not showing up for any product, that means the product has not been delivered yet; the order has not been fulfilled. Wait for the order fulfilment process to be done and then check back here after some time.Exporting Sales DataYou can also export your sales data via the 'Export Sales Details' button on the top left corner of this window.ConclusionAnd this is how you view the sales on Takealot and understand the data. For a practical demonstration, watch the video above. We have simplified the View Sales window in our video with practical demonstrations.Meanwhile, did you know that our Takealot Seller Course is free for a limited time? It's true. Register an account with us, head over to our Takealot Seller Course, and join today! For any queries or assistance, please feel free to connect with us.

9 Days Ago

 All blogs