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How Facebook ads can help a business grow

Created by - Skill Space

How Facebook ads can help a business grow

Facebook has become an integral part of our daily lives, and it is now one of the most powerful social media platforms for businesses to reach out to potential customers. With over 2 billion active users worldwide, Facebook provides a vast audience to promote your business and increase your brand awareness. One of the best ways to do that is by using Facebook ads. In this article, we will discuss how Facebook ads can help a business grow.Targeted AdvertisingFacebook allows businesses to target their ads to specific groups of people based on their interests, demographics, location, behavior, and more. This targeting feature makes Facebook ads more effective than traditional advertising methods as it helps businesses reach the right audience. For example, if you are selling baby products, you can target your ads to women who are pregnant or have recently given birth.Cost-EffectiveFacebook ads are relatively inexpensive compared to other forms of advertising, such as TV, radio, or print ads. Businesses can set their budget and bid on the cost per click or cost per impression to control their spending. With Facebook ads, businesses can reach a broader audience with a smaller budget, making it a cost-effective way to promote their products or services.Increased Brand AwarenessFacebook ads are an effective way to increase brand awareness. By promoting your business on Facebook, you can reach a vast audience and increase the visibility of your brand. This can lead to more likes, shares, comments, and followers, which can help you build a loyal customer base.Increased Website TrafficFacebook ads can drive traffic to your website by linking your ad to your website or landing page. This can help you generate leads and increase sales. By using Facebook Pixel, you can track the behavior of users on your website, such as their purchases or the pages they visited, and use this information to optimize your ads for better performance.Measurable ResultsFacebook ads provide measurable results, allowing businesses to track their performance and adjust their ads to achieve their goals. Businesses can track metrics such as impressions, clicks, conversions, and ROI. By analyzing these metrics, businesses can optimize their ads for better performance and achieve their advertising goals.In conclusion, Facebook ads are a powerful tool for businesses to reach out to potential customers and increase their brand awareness. With its targeting options, cost-effectiveness, increased brand awareness, increased website traffic, and measurable results, Facebook ads can help businesses grow and achieve their advertising goals. If you are a business owner looking to expand your reach, consider using Facebook ads as part of your marketing strategy.

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Published - Wed, 05-Apr-2023

How Google My Business can help your business

Created by - Skill Space

How Google My Business can help your business

As a business owner, it is essential to have a strong online presence. One tool that can help you achieve this is Google My Business. This free tool from Google can help your business reach more customers and improve its online visibility.Google My Business is a platform that allows businesses to manage their online presence across Google, including Google Search and Google Maps. It allows businesses to provide accurate and up-to-date information to potential customers, including business hours, contact information, photos, and reviews. Here are some ways Google My Business can help your business:Increased visibility on Google: With a Google My Business listing, your business is more likely to appear in local search results. This can increase your visibility to potential customers who are searching for businesses like yours.Better customer engagement: Google My Business allows customers to leave reviews and ratings, which can help build trust and credibility for your business. It also allows you to respond to customer reviews, providing an opportunity to engage with your customers and address any concerns they may have.Accurate information: With Google My Business, you can manage your business information, including hours of operation, address, and phone number. This ensures that potential customers have accurate and up-to-date information about your business.Improved SEO: By optimizing your Google My Business listing, you can improve your search engine optimization (SEO) and increase your chances of appearing in local search results. This can help drive more traffic to your website and improve your overall online visibility.Free advertising: Google My Business is a free tool, which means that you can reach more customers without spending any money on advertising.In conclusion, Google My Business is a powerful tool for businesses of all sizes. It can help improve your online visibility, engage with customers, and drive more traffic to your website. By optimizing your listing and keeping it up-to-date, you can ensure that your business is easily discoverable by potential customers.

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Published - Wed, 05-Apr-2023

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Dropshipping in South Africa - Is it viable in 2024?
Dropshipping in South Africa - Is it viable in 2024?
South Africa presents a good opportunity to start a dropshipping business in certain popular niches, such as electronics, apparel, and car accessories. In this article, we'll discuss whether dropshipping is viable in South Africa in 2024. Let us begin.What is a Dropshipping Business?A dropshipping business is an order fulfilment business model where the seller does not keep any inventory on hand. Instead, they utilise their connections with the suppliers to fulfil the orders. This is how it works.A dropshipper has an online e-commerce website where they sell the products. When a customer places an order through the website, the dropshipper forwards the order to their supplier. Then their supplier handles the order fulfilment process. The customer then receives their order. The product may include customised packaging or your branding on the product as well.How does Dropshipping work in South Africa?The most common dropshipping model is Chinese Suppliers processing the order you receive on your website in South Africa. Chinese giant e-commerce websites like AliExpress or CJDropshipping allow you to set up a dropshipping business easily.This includes your e-commerce website, either made with WooCommerce or Shopify, and plugins that allow you to import dropshipping products. The process is simple. Install the necessary dropshipping plugin on your website and import the products you wish to sell. You can also check supplier ratings and product ratings before you choose to import such products, allowing you control over choosing quality suppliers and products.You might have heard that these Chinese dropshipping models are obsolete in South Africa due to high shipping fees and long delivery times. But with solutions like Airpool, you can make the process significantly easier for you.Is Dropshipping still viable in South Africa in 2024?Dropshipping has certainly become a viable business model, especially in the post-pandemic recovery era. You can most certainly try your hand at running a dropshipping business in South Africa in 2024. While it is not for everyone, dropshipping can be your calling if you can identify trends and trendy demands in the market.Dropshipping is a business that mainly runs on trendy products. TikTok and other social media platforms are excellent sources for such research. For suppliers, you can use traditional Chinese sites from Alibaba or AliExpress. Or, you can consider using South African dropshipping suppliers like DropStore or Shopstar.Choosing a South African dropshipping store can significantly reduce order fulfilment times. Besides, Dropstore and Shopstar both have plans that may provide you with a web design as well. With them, you can start your business in mere hours at reasonable monthly costs.ConclusionSouth Africa has a favourable environment to start a dropshipping business. However, you must understand the niches and the trends that sell well in South Africa. The flexibility of a dropshipping business also allows you to change or offer new products as you move forward. Use this to your advantage to experiment with various niches to understand what would work for you.Skill Space is developing a full-fledged course on Dropshipping. It will be available soon, so stay tuned! Meanwhile, if you have any questions, feel free to drop a message to us and we will get back to you.

Tue, 02-Apr-2024
Instagram Advertising in South Africa | Why should you do it?
Instagram Advertising in South Africa | Why should you do it?
Instagram advertising is a great way to reach and engage users in South Africa with visual content. As a platform that focuses on visual storytelling, Instagram provides a unique opportunity for businesses to be creative. Let's understand how to advertise your business on Instagram in South Africa in this article.Instagram: A Visual Storytelling PlatformInstagram, a social media platform owned by Meta Platforms or simply Meta, is a social media platform focusing on sharing photography, images, GIFs, and videos. As a visual social media platform, Instagram allows for unique opportunities, like product showcases, brand awareness, providing insights, and more. In South Africa, users are more prone to watch your videos or interact with your image posts than any other platform, such as Facebook.With Instagram advertising in South Africa, you can create a unique brand identity for your business, or efficiently showcase your products. If you are considering advertising on Instagram in South Africa but are still deciding about it, then let us convince you.Instagram Advertising in South AfricaHere are four reasons why you should advertise your business on Instagram in South Africa.Brand AwarenessAs a visual storytelling social media platform, Instagram is an excellent platform to improve your brand awareness. Whether organic or paid, if you push the right buttons, your presence can take off on Instagram within a night. When it comes to Instagram, #hashtags (hashtags) are popular. All you have to do is identify the right trend that matches well with your brand and capitalise on it.Efficiency with Ad CampaignsThe best thing about Instagram is that you can integrate your Facebook ad campaigns here seamlessly. Your Facebook ads can be optimised to show on Instagram and vice versa. What's more? You do not have to pay separately for each platform. You can simply manage your ads via Facebook/Instagram Ads Manager and you are good to go. To advertise on Instagram, however, you will have to convert your account to Professional status.Freedom of CreativityInstagram does not restrict you from creative freedom as long as it does not go against the community guidelines. You do not have to have technical knowledge to advertise on Instagram. All you have to do is come up with a solid idea that resonates well with your business ideas and then shape it into an attractive image with a catchy phrase. Of course, that is the most difficult part. However, you can use tools like Canva to design your posts.EngagementAs a visual storytelling platform, Instagram is famous for engaging with your audience, and your audience shows a keen interest in engaging with your business as well. Visual storytelling is more than just words and information, it is a captivating story about a specific part of your business. In this digital world where the attention span is less than 3 seconds on average, Instagram works wonders on storytelling, thus having a significantly higher chance of conversions.Bottom LineInstagram is a popular social media platform in South Africa, especially with a young audience between ages 18 and 24. If your business targets a young demographic and relies on growing with trends, then Instagram is an exceptionally perfect platform. In South Africa, following trends to grow your business is crucial.As an online learning platform, Skill Space is currently working on an Instagram marketing course in South Africa. Meanwhile, if you have any questions, we encourage you to reach out to us with your queries, and we will do our best to help you out.

Wed, 01-Nov-2023
Dropshipping in South Africa | What can go wrong?
Dropshipping in South Africa | What can go wrong?
Take our FREE Takealot seller course today here: https://skillspace.co.za/home/course/takealot-seller-course/51Dropshipping is a business model where a seller sells a product without holding any inventory. The model has been holding popularity for a while in South Africa. However, most dropshippers 'drop their business' in South Africa after 6 months to a year. Why? In this article, let's understand dropshipping in South Africa and the precautions you should take to make your dropshipping business successful.What is Dropshipping in South Africa?In simple words, dropshipping in South Africa is a middleman business. As a dropshipper, you connect a warehouse directly to the demand in the market. This way, you eliminate the traditional upfront costs of starting a business.A dropshipper usually has an online website where they display the products and take orders. It is important to be transparent about prices as, even though you are sourcing a product from a warehouse or a supplier, you will still have to pay some extra charges, such as transport and handling fees, customs fees (if ordering from overseas), taxes, and so on. Therefore, even if sourcing a product directly from a warehouse should be cheaper than the retail price, these extra charges add up to the cost. This is one of the reasons why dropshippers actually earn less profit on their sales.So is dropshipping really profitable? It can be if you find the right customers and the right supplier for the products you want to sell.The Problems with Dropshipping in South AfricaIn most cases, the cons weigh more than the pros when it comes to dropshipping. Why? Because it is difficult to find the right niche for your ideas. Secondly, most entrepreneurs fail to understand that the profit they would make via dropshipping would really be insignificant in the beginning. Dropshipping is a great model, but most expect to get rich in a shorter amount of time. This is primarily why many dropshippers get demotivated to keep up with the business, or even begin to cut corners to earn more profit.Like any other business, regardless of its low upfront costs, Dropshipping business also requires dedication and passion to make it successful. Yes, you can do this business from within your comfort space, does not mean it is an easy business.The two main problems you face in dropshipping are logistics and customer service. As a dropshipper, you are not in control of how the product will be delivered. It is usually done by your supplier. Secondly, as you are not involved in the actual operation of dealing with the product, you cannot really guarantee the product quality by yourself. So in this case, you may take a longer time to resolve customer complaints, which really hampers your business as well.I understand the problems, what should I do?As a dropshipper, it is important to deliver good quality products and good customer service. These are the two pillars of making your dropshipping business successful in South Africa.The idea of your dropshipping business begins with understanding the niche, market demands, and competition. If the competition is too saturated, you need to rethink your plan. Otherwise, once you figure this out, your next move is to find the right supplier. In South Africa, we highly encourage you to find local suppliers to streamline logistics and shipping costs. One way you can do so is by finding best-selling products on Takealot. Finding international suppliers from platforms like AliExpress may incur additional costs like customs, currency differences, and taxes.Once you find the right supplier that is trustworthy to your standards, you may start dropshipping via your website. Remember, you are just a middleman, so you have no control over product manufacturing, quality, or delivery. This is exactly why finding the right supplier is the most crucial part of dropshipping.To sum upDropshipping in South Africa takes patience, determination and passion. To get your dropshipping business right, you should do the following.Find the right supplier, best if it is a South African supplier.No cutting corners on the customer service. Do your best to resolve your customers' doubts and grievances.Make sure your website is up-to-date and visually good.Dropshipping may look easy, but finding the right customers and suppliers is the key to making it successful. Are you interested in starting your own dropshipping business? It's completely legal in South Africa. Skill Space is currently working on a course to help aspiring dropshippers in South Africa. Meanwhile, if you have any questions, feel free to reach to us via the message tab and we can help you out.

Mon, 16-Oct-2023

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