Published - Thu, 06-Jun-2024

Most Popular Niches to Sell on Takealot in South Africa

Most Popular Niches to Sell on Takealot in South Africa

Starting an online retail business is not exactly simple, but it can be rewarding if done right. To plan a retail business idea, you need to understand popular niches—the market demand, the audience size, and their region. In this article, let's talk about the most popular niches in South Africa to sell on Takealot.

The E-Commerce and Takealot in South Africa

If you are an avid online shopper, there's a 99% chance you use Takealot. The giant is unavoidable when it comes to online shopping. There's a huge variety of products. If you want something, chances are it is available on Takealot.

Despite having to deal with a plethora of fees, Takealot has remained a popular e-commerce website for its innovative, easy-to-use web design. Listing your business on Takealot is rather easy. Sellers generally find success on Takealot, thanks to the vast consumer base and strict product guidelines. This means you get what you see!

Oh, by the way, did you know that Amazon has finally launched in South Africa? It will be most certainly interesting to see how Amazon would fare amidst the shadow of Takealot.

The Most Popular Niches in South Africa to Sell on Takealot

Takealot could be the right platform for businesses of all sizes, given you have the right product to sell. But what is the right product? Understanding the popular key products in 2024 may help you understand what to sell on Takealot. Or if you are an established business, then is Takealot the right platform for you to sell products on?

According to a Survey on Statista,  consumers in South Africa have searched for the following products the most in March 2024.

  • Clothing,

  • Shoes,

  • Food and Beverages (excluding restaurant delivery),

  • Cosmetics and Body Care,

  • Accessories,

  • Drugs and Health Products,

  • Electronics (Computers, Smartphones, TVs),

  • Books, Movies, Music, and Games (excluding downloads),

  • Household Appliances,

  • Bags and Luggage,

  • Furniture and Household Goods,

  • Stationery and Hobby Supplies,

  • Toys and Baby Products,

  • Sports and Outdoor Products,

  • Pet Products, and

  • DIY and Gardening Products.

And then there was a small percentage that did not buy anything online during the survey period. And a small percentage of people answered 'Other'.

While not all of these are e-commerce key terms, this gives us a clear insight into what South Africans are searching for or buying these days. Let's understand these popular niches.

Clothing

South Africa has racial diversity, and with diversity comes different cultures and forms of representation. One part of representation is fashion/clothing. If you are a daring apparel business with a different perspective on fashion, or a well-established traditional apparel business, Takealot will do wonders for your business!

Shoes

Yet another part of a fashion statement, shoes are objectively a popular choice in South Africa over other types of footwares. From exercises to serious business meetings, shoes have a place on every occasion. Shoes have been popular in South Africa by Bathu, Drip, Mpahla, and many other beloved brands. Your brand could be the next one and Takealot can help you gain a solid customer base with the right product images, descriptions, and prices.

Cosmetics and Body Care

They say that beauty is in the 'inside'! That does not stop us from looking beautiful outside now, does it? Cosmetics and Body Care products are particularly in demand in South Africa. The demand may further increase especially for body care products due to increasing pollution and its adverse effects.

Accessories

Accessories help us define our personality via uniquely adorned fashion statements. They have been an ingrained part of the South African culture. From a mere fashion statement to an object of affection and memory, accessories define our lives and tell our stories. If you are a business that focuses on creating meaningful experiences via accessories, Takealot may help you grow your business quickly.

Electronics

Electronics are and will always be in demand in South Africa. Whether it is phones, tablets, TVs, computers and other electronic appliances. If your business sells any sort of popular electronics, it will definitely benefit from a Takealot listing. This also includes electronic household appliances. On Takealot, you will be able to sort these into appropriate categories.

Baby Products

While the South African birth rate is declining, the last decade has experienced a steadily neutral trend. That also translates to the demand for Baby Products not going down anytime soon. High-quality and soothing baby products will always remain in demand. If you are a business dealing with any sort of baby products, you will benefit from Takealot.

Pet Products

While pet products might not be a publicly realized niche, South Africa has a considerable amount of pet owners. That means there is a demand for various, different kinds of fun pet toys, pet food, and other pet accessories and necessities. Takealot is a great place to sell products that will entice these pet owners.

Final Words

And that's about it. These are some of the most popular niches in South Africa and Takealot is a great platform to expand your business in these niches.

While Takealot may be a great place to sell your products, the fees can quickly crawl their way into your profit. But fret not, Skill Space has formulated a course to help you understand the Takealot platform and become a Takealot seller.

For a limited time, the course is COMPLETELY FREE. Hurry up and benefit from a free course developed by an experienced Takealot seller here: Takealot Seller Course - How to sell on Takealot.

If you have any queries, feel free to connect with us today!

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