How to Set Up an Event in Google Tag Manager in South Africa?

What is an Event in Google Tag Manager?

An Event in Google Tag Manager can be defined as an occurrence or an action that happens on your website.

For example, if a logs into your website, that's an event. You can define this event in Google Tag Manager. After defining the event, your GA4 dashboard will update the statistics each time someone logs into your website.

Now, analytical data can help you visualise your website's performance. However, it is crucial to know exactly what kind of statistics you would want to keep your eyes on. If you want, Google Analytics can source data about all sorts of occurrences and events on your website. But will that help you analyse and improve your website's performance? Only you can answer it.

And that's why Google Tag Manager allows you to 'personalise' your analytical data sourcing. Like the example above, you can define certain events and occurrences in Google Tag Manager, and GA4 will only show you the statistics on that matter. So, how do you set up an event in a Google Tag Manager?

For a glance at the setup process, download the handy PDF above.

How to Set Up an Event in Google Tag Manager in South Africa?

To set up an event in Google Tag Manager, you need to have a GTM account in South Africa. Let's take a quick look at the process.

• Log in to your Google Tag Manager account.
• Click on the ‘New’ button.
• Click on Tag Configuration and choose Google Analytics from the menu.
• Click on Google Analytics GA4 Event in the list.
• Fill in the required information and configure a Trigger.
• Click on ‘Save’ and rename the tag if you must.

For a complete visual demonstration and explanation, we highly recommend you watch the following video.

There are two crucial things when you create a Tag: a Measurement ID and a Trigger.

A 'Measurement ID' connects a tag to your website. It helps the tag identify your website. A 'Trigger' identifies the specific event that is defined within its parameters. It also determines when a tag should fire; as in when it should generate an analytical report for the specific action.

We have explained the entire process in the video above. Kindly give it a watch for a complete explanation of the matter.

How to Test if the Event is Working?

To ensure your event is actually generating data, Google Tag Manager allows you to test whether you have set up the tag properly. Let's see how you can test your event in Google Tag Manager in South Africa.

• In the ‘Tags’ section, click on the Preview button in the top right corner.
• Copy your website’s homepage URL, paste it, and click ‘Connect’.
• Once your website opens in debug mode, take the necessary actions to trigger the event.
• Go back to Tag Assistant and check if the Tag has fired.
• If all is good, go back to the Tags section and click ‘Submit’. Else
  consider setting up the event again.

Conclusion

Google Tag Manager is the key to making your GA4 statistics work flawlessly and generating helpful analytical data to ensure your website performs as per your standards and expectations.

In South Africa, you must ensure that your website complies with local regulations, such as the Protection of Personal Information Act (POPIA), especially when tracking user interactions.

This setup process is applicable globally, including in South Africa. If you have specific local considerations, like language or region-specific content, adjust your tags and triggers accordingly.

If you are looking for a Google Analytics 4 Course in South Africa, we got you. Skill Space is currently developing a Google Analytics 4 Course designed to give you an in-depth analysis and practical usage of the tool. Follow the link for more information.

If you have any queries, please consider contacting us anytime.