How to Create a Key Event in GA4 in South Africa?

Key events, also known as conversions, are important conversion events that define your website's success. Any event can be a key event but you have to mark it as a key event. Depending on your business goals, you may have different key events and they may change over time. In this article, let's take a quick look at how you can create a key event in GA4 in South Africa.

Google Analytics 4, Events, and Key Events

A quick word about Google Analytics 4. It is a free-to-use online software that tags and records events on your website and generates analytical reports for your understanding. A GA4 report can help you understand your strengths and weaknesses and enhance your marketing strategy accordingly.

Now, as we have seen in our previous article, you have to create events manually to instruct GA4 what it should record. For a complete tutorial, we highly recommend giving the article a read or watching this video for a visual demonstration.

Now, let's talk about Key Events. A Key Event is an event you deem important for your business. For example, customers making a payment on your website is important for your revenue projections. Thus, customers making a payment could be a key event for your website.

But how do you set up a key event in Google Analytics 4?

How to Create a Key Event in GA4 in South Africa?

To create a key event in GA4 in South Africa, you must set up your events first. Links to a complete guide on setting up events are provided above.

Now, assuming you already have defined a few events in your GA4 account, it is time to mark them as key events. At least some of them. Let's dive into it!

1. Log into your Google Analytics 4 Account.
2. Next, click on 'Admin' from the left-hand menu. The 'Admin' section lies at the bottom of this menu.
3. On the next window, scroll down to the 'Data Display' section, where you will find your 'Key Events' option. Click on it.
4. Now, you will see a number of events that you have set up already. (Image below)
5. Simply mark the events as 'Key Events' that are important for you.

And you're done!

Wait, the event I have set up is not on this list...

Oh, that may happen sometimes, especially if you have set up a brand new event recently. Fret not, there's a workaround to this.

1. Assuming you're on the 'Key Events' window, click on 'New Key Event' from the top right corner of the list.
2. All you have to do is name your new key event. Make sure the name matches the event that you want to mark as a key event but does not appear in the list.

And that's it. Now, every time the event triggers, GA4 will consider this event as your key event and generate reports accordingly. Eventually, this key event will show up under the key event list as well.

Conclusion

A key event in Google Analytics 4 can help you keep records of the most important events on your business website. It is very simple to create an event or a key event in Google Analytics 4. For more information with a visual demonstration, we highly recommend visiting our YouTube channel. New videos are uploaded every week.

Besides that, we are also currently developing a Google Analytics 4 course. To further your knowledge of GA4 and master analytical and marketing skills, head over to our Google Analytics 4 Course. It is still a work in progress, so stay tuned with us!

For any queries, feel free to contact us today!